About
I’m Brian McElwaine, a full-stack growth marketer who builds systems that turn data into momentum and strategy into measurable growth.
For over 17 years, I’ve blended creativity and analytics to help brands scale from startups finding product-market fit to established companies ready to accelerate. My toolkit encompasses SEO, paid media, CRO, lifecycle marketing, and RevOps, but my real skill lies in connecting them all into one cohesive engine.
I think like a strategist, write like a copywriter, and test like a scientist. Every campaign I run has one goal: clarity that converts.
How I Work
I believe great marketing lives at the intersection of insight, creativity, and iteration. Every strategy starts with data — but it comes to life through strong ideas, sharp storytelling, and relentless testing.
Whether I’m rebuilding a content ecosystem, designing a funnel, or optimizing ad spend, I focus on the systems behind the results: how people find you, why they convert, and what keeps them coming back.
I’ve helped brands like Patch.com, JustBorn, and Tekambi grow smarter by uniting analytics, automation, and voice — building scalable frameworks that deliver compound results over time.
If there’s a pattern in my career, it’s this: I find what works, then make it work harder.